No, we don’t mean the dog. That’s terrier. Though there is a cute dog named Moja (thanks!), we’re talking terroir – a term used to “denote the special characteristics that the georgraphy, geology and climate of a certain place bestowed upon particular varieties.”
In coffee, terroir describes everything that a particular region bestows upon a bean. Terroir can also be used to describe how a particular growing season (weather, etc) impacts the bean of a certain region. All of these characteristics alter the taste and character of a bean.
Listen below as Tristan explains the concept of Coffee Terroir:
Making a special guest appearance in the video is Aiden, one of Moja’s biggest (baby) fans.
